This is a bizarre 'internet of things' example from Canada: Budweiser has created a device that ice hockey fans can put in their homes that will react when their team scores a goal...
"Then there are gimmicky applications such as the Budweiser Red Light, a unit that ice hockey fans can install in their homes, which flashes and emits noises when their team scores. As the Budweiser Canada website puts it: "We are not joking: It’s real, it works and you can buy it." Imagine a pint of beer that bleeps when your football team scores a goal, or offers you a free second pint if they get through to a higher level in a competition."
See the site here
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