Tuesday, December 19, 2017

Ten Trends for 2018

Here is our trends presentation for 2018 - ten things to think about, including the convergence of ecommerce and retail, the rise of 'voice', the growth of shared digital experiences, the coming of the blockchain and more.



I'm conscious that I don't update this blog as much as I used to, or as much as I should.  Part of it is wondering what the focus should be, now that every campaign is digital, but I'll be trying a few new ideas in 2018.  Please keep following!

Thursday, November 30, 2017

Crisis's Snow Day

Great timing from Crisis UK - this was tweeted just a few minutes after snow started landing in London (& colleagues started getting excited).


Tuesday, November 21, 2017

Apple's Smile Codes - Re-inventing the QR code


I spotted these codes at the Amazon UK Black Friday pop-up in Soho.  To buy products on display you need to open the Amazon app, click on the camera icon, then select smilecode scanner. 

Then fit the 'smile' logo into the rectangle in the phone viewer, and it will read the code.


This sort of engagement is commonplace in China, and has been a part of Singles Day for years. 

Can Amazon finally provide the impetus for QR codes to take off?

(NB - Pinterest is trying something similar in the US)

Wednesday, November 08, 2017

AnimojiKaraoke

It didn't take long for people to find a fun use for the new Apple animated emojis!



Tuesday, October 31, 2017

Fanta: The 13th Floor

A fun 3 minute 360° film for Halloween.  Fanta is, of course, the colour of Halloween...



Best seen on mobile with a headset.

Friday, August 04, 2017

Tilly's Augmented Reality Scavenger Hunt

Each new technology seems to throw up its own version of the scavenger hunt - people did it with Foursquare, with Snapchat filters, and now US retailer Tilly's is doing one with YouTuber Shonduras - find the different bits of AR around its stores, and win a discount code:



You can see some of the players here

More info here

Thursday, July 06, 2017

Dell's Spider-Man Game in Times Square

Play along with your phone at the poster side in Times Square, New York.



Great use of a gif in their tweet!


Monday, July 03, 2017

Augmented Reality Videos - Made with AR Kit

Last week marked the ten year anniversary for the iPhone, possibly the most important piece of technology created since the colour television (you can almost compare the mobiles that came before the iPhone to black and while TVs).

Apple continues to innovate, and the next iPhone is likely to be very special, with Augmented Reality at its heart, using Apple's new AR Kit developer technology.

A taster of what is coming can be seen on the AR Kit YouTube and Twitter accounts.

For example



&



&

& even


Friday, June 23, 2017

Pepsi's Let's Get Together ad users 3 mobile screens at once

This is great - a new Pepsi ad fro Ramadan asks you to put 3 phones next to each other on the table, then plays a film that includes all three screens - effectively making one giant screen.



Apparently this works when the ad is on both Facebook and YouTube.  It's the first time I've seen it done, but I'm sure it won't be the last.  (& we'll all be singing the song by the end of the month)

Full details here

Update - I've now heard how it is done - and it's actually pretty low-tech.

Here is a trailer -



There are three videos.  Friends have to select the right one, put their phones together, and press play simultaneously:

Left video



Middle video



Right video



(Note - only the 'Middle' video has sound)

The view counts are about 200,000 for each, which is some indication of popularity.

Oh - and here is a fan video of the three side by side - which has had over 250,000 views -


Monday, June 05, 2017

Chicken Connoisseur / Crep Connoisseur



So – The Chicken Connoisseur (Elijah Quashie) has started a new channel, Crep Connoisseur

(He always started his chicken shop reviews with a ‘crep check’)

No surprise that he’s starting with a pair of Nikes - He's only ever worn Nikes in his chicken shop reviews.

But – I don't think it's very good (yet)…  It lacks the charm and spark of his original series.




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